We had a terrific breakfast roundtable discussion last Friday with 24 executives focusing on how traditionally print companies are transitioning to digital media business models.
Ben Edwards, EVP and Publisher of The Economist Online (http://www.economist.com/) kicked off the disucssion along with some insights into how The Economist is capturing more digital media potential. Owen Nieberg of Overbrook Consulting (http://www.overbrookconsultinginc.com/) then presented a case study of a traditional print company moving into the digital space and Peg North provided some insights into how different demographics have diferent usage patterns with print and digital media..
We will be writing up and publishing the notes from the discussion shortly.
